LIVE2LEAD puts you in the same room as some of today’s highest-caliber business leaders.
Every session offers practical tools to help leaders grow and thrive in today’s ever-changing landscape.
John C. Maxwell is a #1 New York Times bestselling author, speaker, coach, and leader who has sold more than 34 million books. He founded Maxwell Leadership®, an organization that has trained tens of millions of leaders in every nation. Recognized as the world's #1 leadership expert, he continues to influence Fortune 500 CEOs, national leaders, entrepreneurs, and emerging leaders around the globe.


Rory Vaden is a 2-time New York Times bestselling author, 8-figure entrepreneur, and the youngest American inducted into the Professional Speaking Hall of Fame. He studies the psychology of influence and has been featured in The Wall Street Journal, Forbes, CNN, and Good Morning America. His TEDx talk has been viewed more than 5 million times, and he has spoken for organizations including Google, Keller Williams, the Million Dollar Round Table, and the Global Leadership Summit.


Stephanie Chung is the author of Ally Leadership: How To Lead People Who Are Not Like You. She is a business growth strategist with more than 30 years of experience driving organizational transformation. She served as Chief Growth Officer for Wheels Up and became the first African American to lead sales for a private jet company (JetSuite). She serves on several advisory boards and has been recognized as one of Adweek's Women Trailblazers and Ebony's Power 100. Her work has reached 101 countries and been translated into 60 languages.


Kathryn McLay previously served as President and CEO of Walmart International and Sam's Club. She led a team of 500,000 associates serving 80 million customers weekly across 18 countries. Under her leadership, Sam's Club revenues grew 43% to $84 billion in fiscal year 2023. She also held executive leadership roles overseeing finance, strategy, supply chain, and neighborhood markets at Walmart. She has a background in accounting, finance, and organizational psychology.


Dan Heath is the bestselling author or co-author of Switch, Made to Stick, Decisive, The Power of Moments, Upstream, and Reset. His books have been translated into 35 languages and sold more than 4 million copies worldwide. He hosts the Apple podcast What It's Like to Be... and has received numerous writing honors, including Amazon's Best Nonfiction Book of the Year and Apple's Best Audiobook of the Year. He holds an MBA from Harvard Business School.


Jon Winters is the founder of Empower You Coachsulting and a Leadership & Culture Architect who believes everyone deserves to be seen, heard, valued, and given the chance to be part of something bigger than themselves. As a Maxwell Leadership Executive Program Leader and host of Live2Lead — WNY, Jon partners with leaders, teams, and organizations to build cultures rooted in trust, communication, and purpose, using his signature Seven Pillars of a Healthy Culture framework. His work is grounded in four commitments: connection, empowerment, influence, and impact. Jon doesn't just talk about culture — he helps people model it, one honest conversation at a time. As he puts it: "You don't fix culture. You model it."






Our exclusive event is accessible to all business leaders and professionals. The one-day format also minimizes your time away from work.

Network with like-minded business leaders and professionals. Live2Lead provides an empowering atmosphere to all who are willing to grow.


Live2Lead is shaped by decades of credibility in corporate leadership, adding to the value each ticket gives you and your team.

Our lineup of elite speakers will deliver insights you can immediately turn into content for your team or conversations to have with clients.
Jon Winters is a John Maxwell Certified Leadership Coach, Trainer, and Speaker, as well as a Maxwell Leadership Executive Program Leader and the Founder of Empower You Coachsulting.
Jon specializes in helping people and teams live and lead with purpose — on purpose. He uses proven leadership frameworks, including his own RISE and Seven Pillars of a Healthy Culture, to help organizations build trust, strengthen communication, and create cultures where people show up fully. His work is grounded in four commitments: connection, empowerment, influence, and impact.
He has worked with a diverse range of clients, including Western New York Energy, Chick-fil-A Cicero, Bank on Buffalo, Leadership Orleans, Buffalo Niagara YMCA, and Lockport City School District, as well as business leaders, executive teams, HR professionals, and organizations navigating growth, transition, or culture change. Jon also hosts Live2Lead — WNY, bringing world-class leadership development to the local community each fall. Whether in a boardroom, classroom, or community setting, Jon helps leaders and teams find clarity, build trust, and lead with confidence.


Platinum Sponsor Package
$5000
• 12 reserved seats across both Live2Lead events
• Premier logo placement on the event flyer, registration page, website, event slides, and select media promotion
• Recognition from stage at both events
• Sponsor spotlight social media post
• Approved brochure, marketing materials, or giveaway included in the attendee welcome packet
• Optional resource table at both events
• Optional 2–3 minute sponsor-supplied video or welcome message
• One complimentary 4-hour leadership experience, team development session, or training for your organization
• Best for: larger local employers, anchor businesses, banks, healthcare organizations, manufacturers, or organizations that want to be visibly connected to leadership and community development across WNY
***This package is limited to 1-2 sponsor/partners***

Gold Sponsor Package
$2500
• 8 reserved seats across both Live2Lead events
• Prominent logo placement on the event flyer, registration page, website, event slides, and select media promotion
• Recognition from stage at both events
• Social media recognition
• Approved brochure, marketing materials, or giveaway included in the attendee welcome packet
• Optional resource table at both events
• One complimentary 2-hour leadership training, Maxwell DISC session, or team development experience
• Best for: strong local businesses, professional service firms, manufacturers, schools, nonprofits, or organizations that want meaningful visibility and team growth value

Silver Sponsor Package
$1000
• 4 reserved seats across both Live2Lead events
• Logo placement on the event flyer, registration page, website, and event slides
• Recognition from stage at both events
• Social media thank-you recognition
• Approved brochure, marketing materials, or giveaway included in the attendee welcome packet
• One complimentary 60-minute consultation with Jon Winters
• Best for: small-to-mid-sized local businesses, community organizations, nonprofits, churches, and mission-aligned companies

Bronze Sponsor Package
$500
• 2 reserved seats across both Live2Lead events
• Name/logo listed on the event website, registration page, and event slides
• Group social media thank-you recognition
• Approved materials or giveaway included in the attendee welcome packet, if appropriate
• One complimentary 30-minute consultation with Jon Winters
• Best for: small businesses, individual leaders, local supporters, consultants, and community-minded organizations
✔ Be a founder partner
✔ Make a lasting impact on local leadership
✔ Network with other top leaders and influencers
✔ Connect with motivated, growth-minded attendees
✔ Show that you are interested in our community growth
✔ Be part of something bigger than you
Yes! The Live2Lead event is perfect for a team retreat. See the sponsorship section to see how you can save money for your large group.
Attending this event will provide you with a number of key benefits. You will:
✔ Gain powerful, fresh insights from world-renowned leaders, including John Maxwell, Dan Heath, Stephanie Chung, Kathryn McLay, and Rory Vaden.
✔ Learn practical strategies to lead yourself and others more effectively.
✔ Have the opportunity to connect with like-minded professionals and grow your leadership circle through transformative networking.
✔ Develop a new vision for your personal and professional growth.

We will have a list of names associated with purchased tickets at the venue. You will also have a name badge upon arrival.
All ticket sales are final. There are no returns or refunds.
